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The English language is a versatile and agile thing, and as our world changes, so too does the way we use it. Sometimes we coin new words for new creations, but very often we adopt and adapt existing words to suit new purposes, or simply put two together to form a third. New Words for Old looks at the story behind some of the words we use every day and how their meanings have changed over time. From technology and fashion to politics and music, our language displays centuries of imagination and creativity, so often overlooked. Tracing the development of green from the days when it was just a colour, web when it was something spiders made and trolls when they were nothing more threatening than the baddies in fairy tales, this is a fascinating tour through the history of the words we use every day and demonstrates just how wide we cast the net when trying to describe something new.

You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win--or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it's never been more important--or more difficult--to choose the right approach to strategy. In this book, The Boston Consulting Group's Martin Reeves, Knut Haanaes, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment--how unpredictable it is, how much power you New Words for Old: Recycling Our Language for the Modern World download PDF have to change it, and how harsh it is--a critical component of getting strategy right. They show how existing strategy approaches sort into five categories--Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable--depending on the extent of predictability, malleability, and harshness.

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Author: Caroline Taggart
Number of Pages: 192 pages
Published Date: 01 Jun 2016
Publisher: Michael O'Mara Books Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781782434726
Download Link: Click Here
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